Wednesday, April 13, 2011

Mad Love Shoot ~ Behind the Scenes

"love is mad like me"

Last week I had the pleasure of being invited along to the lookbook shoot for the brand new label Mad Love. Shot in Bondi at the colourfully eclectic Beach Burrito Company (yum!) we were surrounded by bold brights, the smell of burritos on the burner, the beckoning beach, & of course one very beauteous babe. Check out some behind the scenes shots care of one of my favourite photographers Mr Christopher Perkins.

Designer Gill Lawrence (also the designer of my favourite Aussie Frenchie label Toi et Moi) & contributing artist Belinda Carielli have worked together for 6 years on a number of projects & now they bring us Mad Love - where Aztec Americas meet Pop Art.

An array of gorgeous jewellery pieces from Damselfly

Mad Love's first collection was designed while Belinda travelled through Mexico, Guatemala & El Salvador.

Gill spent months developing a unique jersey based cloth for the collection resulting in what they reckon is the best jersey ever! Complete with no itchy tags, all garments are screenprinted with the Mad Love logo & sizing for our comfort!

I think the swing tags are awesome, don't you? Little top hats - very mad hatter!

Cybele Malinowski hard at work filming the shoot

All photos by Christopher Perkins for Looking Glass

Crazy in love? Mad as a Hatter?
Mad Love first summer collection hits stores this August.
I can't wait, can you?

~ Clare x

  Photographer for Mad Love Lookbook ~ Bec Lorrimer
Videographer ~ Cybele Malinowski
Makeup ~ Tara Airlie
Styling ~ Mercy Watson & Mad Love team
Model ~ Avril Alexander (Vivens)

Join Mad Love on facebook


  1. Wow - Chris took fantastic photos! And the venue - awesome!! But of course, the new line looks fabulous. I love the bold patterns, and you're right the jersey looks uber comfy! :)

  2. Oh no I can't!!! This post is wonderful, Clare!!!

  3. Oh wow, I absolutely love the look of this. I'll definitely be keeping an eye out in August for this collection! I trust anything Gill Lawrence does, Toi et Moi is one of my favourite labels!
    Great post xx


Thanks for sharing on Soulful Mama ~ Clare x